Stellantis, formed from the merger of Fiat-Chrysler and PSA, faces critical brand viability decisions as it searches for a new CEO. With 14 brands in its portfolio, including successful ones like Jeep and struggling brands like DS and Alfa Romeo, Elkann aims to streamline operations by potentially reducing brand complexity. The company has seen weakened sales in Europe, and Elkann emphasizes the need for CEO candidates to possess a clear vision for the brand strategy moving forward, especially in the competitive automotive market.
A source familiar with Elkann's thinking told Reuters the topic was a priority, and that any applicant for chief executive without an idea about the brands "is not the right candidate."
Former CEO Carlos Tavares often said traditional automakers faced a "Darwinian era" where the weakest would fail while insisting all Stellantis' brands had a future.
Stellantis chairman John Elkann speaks to the media outside. As Elkann interviews CEO candidates, deciding how many of the automaker's 14 brands have a viable future is a significant priority.
In Europe, Stellantis' top-selling Peugeot marque had a market share of just 4.9 percent last year, or eighth position overall.
Collection
[
|
...
]