Temu and Shein, prominent e-commerce platforms founded in China, announced plans to increase prices for U.S. customers starting April 25 due to new tariffs implemented by the U.S. government. The 145% tariff and the elimination of a customs exemption for low-value items are expected to strain their operating models, which rely on low prices and aggressive marketing. Concerns over trade loopholes and illicit shipments motivated U.S. authorities to push for these changes, signaling a significant shift in the trading environment between the U.S. and China.
"Since launching in the United States, Shein and Temu gave Western retailers a run for their money by offering products at ultra-low prices, coupled with avalanches of digital or influencer advertising."
"Both companies said they would make 'price adjustments' starting April 25, though neither provided details about the size of the increases."
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