Ad of the Day: Valentino's maximalist fantasy comes together in a 'Pavillon des Folies'
Briefly

Valentino has launched a unique and whimsical campaign titled 'Pavillon des Folies,' directed by Glen Luchford. This visually striking short film showcases models in various animal masks, engaging with surreal elements like spilled milk and paint. Alessandro Michele, who transitioned from Gucci to Valentino, introduces a bold new vision for the brand. The film highlights an eclectic ensemble cast and an offbeat tone, reflecting Michele's avant-garde approach to high fashion. This marks a significant departure from previous aesthetic directions, aiming to captivate and challenge fashion norms.
Valentino's new visual campaign directed by Glen Luchford embraces an offbeat aesthetic, showcasing characters in animal masks as they interact with their vibrant surroundings.
Under Alessandro Michele's creative direction, the campaign 'Pavillon des Folies' reinterprets high fashion with a quirky twist, blending beauty with playful chaos.
Read at The Drum
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