American Eagle's stock is soaring as Sydney Sweeney and Travis Kelce's star power jolts sales

""The iconic fall denim campaign with Sydney Sweeney confirms we are the American jeans brand," Schottenstein said during Wednesday's earnings call."

""Sydney Sweeney sells great jeans. She is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition," chief marketing officer Craig Brommers said during the call."

"'Sydney Sweeney has Great Jeans' is and always was about the jeans," the company said."

American Eagle credited partnerships with Sydney Sweeney and Travis Kelce for driving stronger results and higher customer engagement. Earnings rose 15% year over year to $0.45 per share for the quarter ended August 2, while net revenue fell 1% to $1.28 billion and comparable sales declined 1%. The late-July 'great jeans' campaign starring Sydney Sweeney boosted customer awareness and engagement, with signature jeans selling out within a week and some items selling out in a day. The campaign generated notable new customer acquisition, the company said, despite online criticism accusing the ad of promoting regressive beauty standards and eugenics.

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