Anthropologie launched its fall campaign 'Anthro, Always' featuring actress Camila Mendes and showcasing icon styles from the fall collection. The campaign was shot in London by Dan Martensen and led by Jisso Kang, chief creative officer. Kang said Camila brought energy, warmth and wit and embodies effortless joy and confidence aligning with the brand's spirit. Stylist Kyla Flax dressed Mendes in romantic dresses, elevated outerwear, patterned structured pieces and quirky accessories. Mendes described the partnership as a natural fit, citing romanticizing everyday moments and a personal connection from longtime brand affinity. Campaign assets will appear across social channels and out-of-home advertising with emphasis on YouTube behind-the-scenes content and narrative storytelling across Instagram and TikTok.
Shot in London by Dan Martensen, the campaign was led by Jisso Kang, chief creative officer of Anthropologie. "Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth and wit to every moment," said Kang. "We chose Camila for that very reason because she embodies the effortless joy and confidence that perfectly aligns with our brand's spirit."
"I've been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit. I've loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative - they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life."
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