"The fashion and beauty marketing function is in flux, from rising customer acquisition costs to reduced attention across channels, and shrinking discretionary spend. This market reality requires brands to make additional investments to encourage consumers to part with their money - a pressure often shouldered by marketing teams."
"Join us on Thursday, October 9 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this session, BoF's senior content strategy associate, Annabel Bolton, along with director of content strategy Alice Gividen, partner at Ekimetrics, Sona Abaryan, and J. Crew's chief marketing officer Julia Collier, will explore common challenges to marketing success, and how to overcome them - from underserved marketing channels, to harnessing the full potential of creative and involving the marketing teams in pricing decisions,"
"as detailed in BoF and Ekimetrics' latest knowledge report: The CMO Brief: What's Driving Results in Fashion and Beauty Marketing. This #BoFLIVE is brought to you in partnership with Ekimetrics and is open to all - simply register below to secure your spot."
Rising customer acquisition costs, reduced attention across channels, and shrinking discretionary spend are destabilizing fashion and beauty marketing. Brands must invest more to persuade consumers to spend, increasing pressure on marketing teams. A BoF LIVE session on October 9 will convene industry and analytics leaders to explore solutions. Speakers include Annabel Bolton, Alice Gividen, Sona Abaryan, and J. Crew CMO Julia Collier. Discussion topics include underserved channels, maximizing creative, and involving marketing in pricing decisions. The session draws on BoF and Ekimetrics' knowledge report The CMO Brief: What's Driving Results in Fashion and Beauty Marketing. The event is presented in partnership with Ekimetrics and is open to all who register.
Read at The Business of Fashion
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