The finale of The White Lotus marks a significant cultural moment as viewers have focused not just on plot twists, but also on fashion trends inspired by the series. Iconic pieces like the Tombolo crocodile-printed shirt and Zimmermann halterneck dress have gained immense popularity, with many items selling out. This season is unique as designers like Simon Porte Jacquemus are proactively contacting costume designer Alex Bovaird to create exclusive looks. Bovaird’s eclectic sourcing methods also reveal the mix of high and low fashion that inspires the show's distinct visual style.
"The designers know that with the viewership numbers reaching 4.8 million for the latest episode, this series acts as an excellent marketing platform for their clothing brands."
"Bovaird explains that this season has seen a shift in collaboration, with designers reaching out to her first for opportunities, which is a turnaround of the traditional process."
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