In 2012, designer Bruno Pieters launched Honest By to challenge fashion's transparency issues, revealing full details about garment manufacturing. This included information on fabric origins, the factories producing items, and prices. Such openness was radical, as it portrayed the complexities behind clothing costs, ranging from material and labor to brand markup. Millard Drexler emphasizes a widespread reluctance in the industry to discuss these aspects, creating a sense of mistrust among consumers regarding pricing.
Bruno Pieters, a former designer at Hugo Boss, initiated a fashion line named Honest By to promote radical transparency regarding garment manufacturing, including costs and origins.
Millard Drexler highlights a stark truth about fashion transparency; discussing garment pricing is often avoided, and consumers may feel deceived by the opaque pricing.
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