I love the simplicity of Meghan Markle's classy rebrand
Briefly

Meghan Markle has rebranded her lifestyle brand from 'American Riviera Orchard' to 'As Ever,' emphasizing a personal touch and authenticity. The new branding features a sleek calligraphic wordmark and crest, reflecting Markle's creative passions such as food, gardening, and joyful living. This evolution aims to be less restrictive and more fluid, allowing the brand to grow and connect more genuinely with its audience. The accompanying website showcases these designs against a lush Californian backdrop, highlighting a blend of refined elegance and minimalist aesthetic.
As Ever shines in its simplicity - an unfussy yet refined brand built upon passion and bespoke creativity.
This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish.
Read at Creative Bloq
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