"I bought my first interview suit at a J.Crew,"
"I remember the fabric, I remember the experience, and that is still resonant today."
"Being a brand that has references back to almost a better time or a nostalgic time... that's a common connection, I think, for all the generations."
Libby Wadle has long-standing ties to J.Crew, having purchased her first interview suit there and later spending 16 years at the company before becoming CEO in November 2020. She guided the retailer through Chapter 11 recovery, restored profitability, hired high-level design talent, and repositioned the brand toward its casual roots to win back customers. Wadle emphasizes emotional reconnection through timeless design and nostalgia that resonates across generations. The strategy includes strategic partnerships, exemplified by a collaboration with U.S. Ski & Snowboard ahead of the 2026 Winter Olympics, to broaden relevance and tap into moments of customer resonance.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]