#brand-nostalgia

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#american-girl-dolls #product-redesign #consumer-backlash #generational-marketing #jcrew #libby-wadle
Miscellaneous
fromBuzzFeed
1 week ago

American Girl Dolls Just Got A Major Makeover And Millennials Are Absolutely Livid

Mattel launched redesigned American Girl dolls for the 40th anniversary with smaller sizes and contemporary styling to attract younger buyers, but the changes face significant backlash from nostalgic fans who believe the update diminishes the dolls' educational and historical value.
Fashion & style
fromFortune
4 months ago

J.Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia | Fortune

Libby Wadle is rebuilding J.Crew by restoring classic, nostalgic design, improving product and talent, and pursuing strategic collaborations to reconnect emotionally with multi-generational customers.
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