Beginning with a beta launch next week, customers will be able to tag Target in ChatGPT and describe what they need. For instance, a request like "Help me plan a holiday movie night" will prompt ChatGPT to build a shopping cart with products from Target, such as snacks and blankets. Once the cart is ready, shoppers will be directed to the Target app to complete their purchase.
Target announced on Wednesday that its Chief Operating Officer (COO), Michael Fiddelke, will assume the position of Chief Executive Officer (CEO) in February 2026. The company's current CEO, Brian Cornell, who has been in the role for 11 years, will retire that month. "There is no one better suited to move Target forward than Michael Fiddelke," Cornell stated in a news release. "He brings a remarkable level of resolve in the face of complex challenges, a deep passion for growth, and a natural ability to inspire those around him to define what's next."
