On Running, which recently dropped "Running" from its name, is evolving into an open-ended performance label that extends its reach beyond running shoes. The brand has successfully entered the tennis market with endorsements from stars like Roger Federer and is gaining traction in streetwear through collaborations with fashion icons. Their new Court Jacket symbolizes this crossover, designed for tennis yet functional for running, embodying a mix of style and performance that appeals to a diverse audience.
On's rebranding strategy has successfully broadened its appeal beyond running to include tennis and streetwear, leveraging high-profile collaborations and Robert Federer’s influence.
The new Court Jacket exemplifies On's versatility, designed originally for tennis but equally effective as a running jacket, merging performance with style.
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