Asda is set to launch its first line of bridesmaid dresses, responding to a 69% increase in searches and the rising costs associated with being a bridesmaid. The new collection will include dresses available in sizes UK8 to 24, starting at £24, making it an accessible option for consumers concerned about expenses. This launch follows the success of the supermarket's previous clothing lines and aligns with a growing trend of providing affordable bridal attire on the high street, which is becoming an attractive alternative to traditional bridal shops.
‘Our new bridesmaid collection reflects the increasing demand and makes bridesmaid dresses accessible and affordable for everyone.’ - Delia Phillips, George at Asda
‘There's overwhelming excitement for people being bridesmaids, but the costs can be daunting, often leading to stress and resentment.’
‘With rising searches for bridesmaid dresses up by 69%, we identified a gap in the market that we are thrilled to fill.’
‘The high street is responding to the demand for affordable options, providing a viable alternative to traditional bridal attire shopping.’
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