The final episode of HBO's The White Lotus is set to air, drawing in high viewer numbers, with estimates showing 4.8 million watched the previous episode alone. This season averages 15 million viewers per episode, making it the most streamed series on Max. The show's popularity has spurred increased interest from brands like H&M and American Express, who are leveraging its cultural impact to develop themed merchandise and events. Luxury brands have also benefited significantly through their media presence, with substantial media impact value reported post-appearance.
The White Lotus has become more than just a TV show - it's a cultural moment that offers brands a unique opportunity to tap into its popularity in an authentic and engaging way.
According to WWD quoting Launchmetrics data, luxury fashion brands Jacquemus, Louis Vuitton and Gucci earned $1.7m, $4.3m and $2m in what's called "media impact value" after their products were featured on screen.
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