""I accidentally spent $11,000 on an Advent calendar!" That's how Singaporean influencer Grace Glazee starts a Tiktok in which she unboxes the entire contents of Dior's new luxury gift set, "La Malle des Reves Holiday 2025." Right after this first sentence, she adds the sound effect of a slap reflecting what many viewers might be thinking: "Uh, accidentally? How stupid can you be?" But the influencer knows exactly what she's doing: You've been baited."
"Spoiler alert: It's filled with different Dior perfumes, a snow globe, a designer scarf and paper ornaments. Objectively speaking, there are certainly better ways to spend $11,000 (although, to be fair, that sum is actually in Singapore dollars; the official price of the luxury calendar in US dollars is $8,200; it was listed at 7,500 in Europe). But this being the world we are living in, the 120 units of this highly exclusive and limited-edition collector's item quickly sold out. There's now a waiting list."
Singaporean influencer Grace Glazee unboxes Dior's La Malle des Reves Holiday 2025, presenting a 24-drawer luxury Advent trunk priced at about S$11,000 (US$8,200; €7,500 listing). The set contains Dior perfumes, a snow globe, a designer scarf and paper ornaments, and sold out quickly with a waiting list for the 120 limited units. The Advent calendar tradition originates from Latin 'adventus,' meaning arrival, marking anticipation before Christmas celebrating Jesus's birth. Protestant reformer Martin Luther shifted gift-giving from St. Nicholas Day (Dec 6) to Christmas Eve, introducing the Christkind and prompting new customs to occupy children's longer wait for gifts.
Read at www.dw.com
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