In the lead-up to her wedding, the author reflects on the search for lingerie and finds traditional styles uncomfortable and impractical. Recognizing a shift in preferences, the article discusses how contemporary lingerie brands, like Nala, are leading a movement towards designs that emphasize comfort and inclusivity. The brand's co-founder, Chloe, shares insights on the need for lingerie that meets the demands of modern women while making them feel confident and sexy. This trend suggests a significant change in how women view and choose lingerie today.
At the end of the day, women want to be comfortable. We're never reaching for traditional lingerie for a Wednesday in the office or a Thursday looking after the kids.
It seemed a product like that didn't exist, so my husband Phil and I did it ourselves!
Nala’s designs prioritize comfort but don't shy away from sexiness.
A growing wave of modern intimates brands are redefining lingerie, placing comfort, inclusivity, and self-confidence at the forefront.
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