Tommy Lowe, 93, co-founded Cracker Barrel and opened the first location on September 19, 1969. Lowe reacted negatively to the chain's recent logo change, calling the new branding "crazy, bland nothing, and pitiful" and saying efforts to modernize mimic competitors unnecessarily. Lowe criticized current leadership and CEO Julie Felss Masino, questioning outside fast-food influence and urging improvement in the food. Lowe condemned a reported $700 million spent to update the logo as wasteful and warned that abandoning the chain's country identity would harm its success. The chain announced restoration of the old logo and the Old Timer figure after widespread backlash.
Tommy Lowe, who opened the first Cracker Barrel location with close friend Dan Evans on September 19, 1969, couldn't believe his eyes when he saw the restaurant and country store's new logo. Lowe told Newschannel 5 Nashville reporter Carrie Sharp that he thought the new branding was crazy, bland nothing, and pitiful. They're trying to modernize be more like the competition, Lowe added. Cracker Barrel doesn't have any competition.
I heard she was at Taco Bell, Lowe said of Masino. But what's Taco Bell know about Cracker Barrel and country food? The food is something that you need to work on. Spending $700 million to [update the logo]. Doing that's like throwing money out on the street. If they don't get back to keeping the country, then it ain't gonna work, he added.
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