"I say it's like exploring cultural confusion. Sam and I are both Korean American, so we grew up at home eating Korean dishes. But whenever we're out, we wanted to eat burgers and pizza and whatnot."
"The newly-opened burger joint has a few new items on the menu, including a classic New York-style chopped cheese sandwich, a chicken Caesar salad with spicy panko breadcrumbs and shrimp paste."
In 2022, Josh Kim and Sam Hong shifted from successful tech careers to food by starting Softies Burger after their first pop-up at Thank You Coffee in Chinatown. Within a year, they gained a vendor spot at Smorgasburg, selling 450 burgers on opening day, combining Korean American flavors with classic American burgers. They opened a physical location in USC Village with diversified menu offerings, including a New York-style chopped cheese and nostalgic desserts. Their raised funds from GoFundMe provided support for equipment and inventory, showcasing their journey from tech to food service.
Read at Los Angeles Times
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