Asda is investing in the modernization of 180 of its cafes, led by catering firm Compass, with the project starting this month and concluding in October. Changes include digital ordering screens, table service, and an expanded menu featuring popular items like smashed avocado on toast and katsu chicken curry. This move comes as competitors like Sainsbury's and Morrisons are cutting back their café offerings, highlighting Asda's strategy to improve customer experience while maintaining all 205 of its cafes across the UK.
Asda's decision to modernize 180 of its cafes reflects a commitment to enhancing customer experience while competitors are downsizing their in-store food services.
The upgrades will introduce digital ordering and a wider menu, including trendy dishes like smashed avocado on toast, against a background of rising popularity for in-store concessions.
Asda plans to introduce a new table ordering service alongside digital screens. The expanded menu will feature items such as katsu chicken curry and nachos.
While rivals close cafes for cost reasons, Asda's modernization aims to reinvigorate their cafes, showing a willingness to invest where customers value their services.
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