Can We Please Stop Calling Foods 'Guilt-Free'?
Briefly

The article reflects an elder millennial's perspective on the recent resurgence of diet culture reminiscent of the early 2000s, marked by the popularity of terms like 'guilt-free.' This trend is highlighted by the increased marketing of low-calorie products and weight loss drugs, as well as renewed interest in Y2K aesthetics among younger generations. The author laments the return of harmful dieting language and reflects on past experiences with similar trends, advocating for a more positive body image and the rejection of guilt related to food choices.
As an elder millennial, I feel as though I've been forced into a time machine and flung backward into an era long before the body positive movement.
The most annoying to me is seeing the shame-imbued descriptor 'guilt-free'...but the purveyors of diet culture will always take an opportunity to bring back an old trend.
A quick search of my inbox reveals at least a dozen PR pitches for 'guilt-free' products in the last couple of months.
Drinking real-sugar soda and eating candy don't make me feel guilty. They might make my stomach hurt, or cause a nap-inducing blood sugar spike.
Read at Eater
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