Cracker Barrel updated its logo as part of an "All the More" campaign intended to refresh store aesthetics and honor the brand's heritage. The revised mark uses brown text on a gold background and omits the image of a man beside a barrel, a design element dating to 1977. Company leadership framed the change as preserving country hospitality and legacy while introducing fresh energy and craftsmanship. The brand said the new mark remains connected to the iconic barrel shape and word mark. The redesign drew criticism from MAGA-aligned commentators who decried the change and linked it to DEI influence.
We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn't changed. Our values haven't changed. With 'All the More,' we're honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.
The brand has stated that the latest logo is "now rooted even more closely in the iconic barrel shape and word mark that started it all."
Cracker Barrel completely changed their iconic logo for the first time in 47 years...and it's absolutely horrible. When will they learn?
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