The article examines how alcohol's role in social settings is changing, particularly among younger generations. While alcohol has traditionally been a staple in social gatherings, consumer trends indicate a shift towards non-alcoholic and health-focused alternatives. Options have expanded significantly beyond basic 'virgin' cocktails to include innovative drinks like kombucha and CBD-infused beverages. This evolution coincides with Gen Z drinking about 20% less than millennials at the same age due to health concerns and cost, potentially creating new business opportunities in the hospitality industry to cater to these changing preferences.
One notable factor driving these changes is demographic, with Gen Z consuming alcohol 20% less than millennials due to health-awareness and cost.
Non-alcoholic drink options are evolving from limited virgin versions to health-focused alternatives like kombucha and CBD beverages.
#alcohol-consumption #non-alcoholic-trends #generational-differences #health-and-wellness #hospitality-industry
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