HOIST, a leader in IV-level hydration beverages, announces its retail expansion into Publix, with products launching in over 1,300 southeast locations. Starting January 2025, customers can purchase popular flavors like Black Cherry and Blue Raspberry, along with the new Five Star Punch. HOIST's partnership with Publix promises enhanced visibility and business for distributors, significantly improving distribution channels. Known for its effective isotonic formula, HOIST's products are also available in other major retailers and have gained approval from the U.S. Department of Defense, affirming its position in the competitive hydration market.
We're incredibly excited to be gaining this partnership with Publix, said HOIST Co-Founder and VP of Sales Ben Schmidt. Publix is an iconic retailer that shares our commitment to quality and innovation.
The partnership with Publix will also enhance the business for HOIST's distributors, as it will bring additional volume to 53 Direct Store Delivery warehouses across the region.
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