The article discusses how perceptions of food, particularly white foods, have changed, with a growing preference for whole grains and colorful options largely driven by health awareness and trends. It highlights the influence of Pantone's Color of the Year not only in design but also its impact on food aesthetics and consumer choices. Colors like Millennial Pink and Mocha Mousse reflect broader trends in food presentation, shaped significantly by social media, which prioritize visual appeal in the culinary experience.
Food associations trigger immediate reactions in our brains, something Pantone, color psychologists, and marketers tap into when creating products, answering our desire for comfort.
COTY started out as a standard for designers but today defines the cultural color palette across industries from fashion to food.
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