Botanist Gin has launched a new branding that reflects its Scottish heritage while presenting a contemporary, luxurious aesthetic. Developed by The Elephant Room, the rebrand features organic imagery and a sunset-inspired color palette that captures the essence of Islay. A cornerstone of this transformation is the custom font, The Botanist Infra, which parallels the visual identity with premium sophistication. The campaign "All We Need Is Now" promotes the concept of seizing everyday moments, appealing to modern consumers seeking authenticity and enjoyment in life.
The Botanist Gin's rebranding emphasizes a blend of Scottish heritage and modern luxury, reflected in vibrant designs encouraging a celebration of the present.
Designed by The Elephant Room, the new identity marries natural imagery and a sunset palette, reinforcing the brand's connection to its Islay roots while modernizing its appeal.
Gareth Brown highlights a shift in consumer desires toward authenticity and intentional living, aiming to enhance The Botanist experience through the 'All We Need Is Now' philosophy.
Botanist Gin’s refreshed visuals, centered around local botanicals and a custom font, aim to inspire spontaneous enjoyment and timeless moments with each sip.
Collection
[
|
...
]