Kraft Mac & Cheese has introduced a new Pizza flavor, blending the classic mac & cheese with pizza elements. This creation features bold garlic, savory tomato, and Italian herbs while retaining the traditional creamy cheddar base. The product aims to capture the essence of a classic pizza slice, amplifying cultural cravings for shared meals. To promote this new flavor, Kraft launched a sensory-driven campaign in select cities, utilizing custom pizza-style packaging and personalizing the experience with condiment packets. This release is priced attractively at $1, appealing to nostalgic consumers.
Kraft's Mac & Cheese Pizza flavor blends mac & cheese and pizza into a singular experience, featuring notes of garlic, savory tomato, and Italian herbs.
This new flavor captures the essence of a classic pizza slice while preserving the creamy cheddar base that defines Kraft Mac & Cheese.
Kraft's aim was to surprise without alienating its audience, delivering a flavor that resonates with cultural cravings and late-night indulgences.
The product launched with a sensory-driven campaign in New York, Chicago, and Detroit, delivering in custom boxes that evoke nostalgia.
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