"McDonald's is always experimenting with the architecture of their value offerings. As a marketing tactic, this is designed to draw more attention to the value they were providing."
"The price difference between the two menus will depend on how you prefer to mix and match your burgers, chicken nuggets, and fries."
McDonald's has launched an updated McValue menu featuring breakfast, lunch, and dinner items priced under $3. This new menu eliminates the previous buy-one, add-one for $1 option, which was popular among customers. The actual savings may vary based on location and individual preferences. Experts suggest that the perceived value of promotional menus is influenced by various factors, including local pricing. The new menu aims to attract attention to McDonald's value offerings, although it may not necessarily result in lower costs for customers.
Read at Fast Company
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