NYC Can't Get Enough: Crowds Flock for Japanese Snacks and Masu Parfaits at Japan Village
Briefly

On January 18, 2025, JFOODO hosted a vibrant event in Brooklyn's Japan Village, promoting Japanese food culture through the pairing of regional snacks with matcha green tea. Attendees, including influencers and journalists, were treated to a variety of artisanal candies and iconic treats like apple-flavored KitKats. The campaign, 'Love Snacks, Love Japan,' aimed to inspire Americans to discover Japanese confections, with highlights including creatively designed masu parfaits that complement the earthy notes of matcha. This gathering not only showcased culinary artistry but also brought a taste of Japan to New York.
I loved the masu parfait pairings! I'm obsessed with adorable things and pandas, and this was one of the cutest presentations I've ever seen. The flavors were so vibrant and they really complemented the matcha perfectly.
This event is a celebration of Japan's diverse regional snacks paired beautifully with matcha green tea, offering a unique culinary experience right here in Brooklyn.
Read at Food & Beverage Magazine
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