Panera Bread began as St. Louis Bread Company in 1987, named after its original location. Au Bon Pain rebranded the company to Panera Bread in 1993, broadening its appeal nationwide. Despite the change, many locals in the St. Louis area still use the original name, showcasing a deep connection to the brand's heritage. The name change sparked community reactions, illustrating varying levels of brand attachment, with some expressing a preference for the historical name while Panera Bread expanded its menu offerings successfully across the U.S.
Panera Bread, originally named St. Louis Bread Company, reflects its roots in Missouri. The rebranding to Panera aimed to appeal to a broader audience across the U.S.
Company founder Ron Shaich believed that the original name wouldn't resonate with customers outside Missouri, leading to a successful rebranding that allowed expansion across the U.S.
Despite its rebranding, some locations in the St. Louis area still use the name St. Louis Bread Company, showcasing local pride for the original identity of the brand.
The controversy over the name change reflects community sentiment, as some locals prefer and connect with St. Louis Bread Company over the more widely known Panera Bread.
Collection
[
|
...
]