Recent data from Tesco reveals a remarkable 200% increase in customer demand for out-of-season forced rhubarb compared to last year. This surge in interest has led to the launch of numerous rhubarb-flavored products, capitalizing on the tender and sweet nature of this variety that is typically available from January to March. Tesco supplier Place UK has noted a 170% rise in demand since 2019. The supermarket now offers nearly 40 rhubarb-infused products, showcasing rhubarb's growing popularity across various markets, including spirits, desserts, and even household products.
"Customer demand for out-of-season forced rhubarb has rocketed by 200 per cent compared with the same time last year, leading to a boom in rhubarb-flavoured products."
"Forced rhubarb, made to grow early through warmth and darkness, is considered to be more tender and sweeter, only available from January to March."
"Demand for forced rhubarb has soared by more than 170 per cent since 2019, with almost 40 different products featuring rhubarb available at Tesco."
"Rhubarb has very much become the flavour of the moment, with products ranging from flavoured spirits and dessert pies to anti-bacterial sprays and tea lights."
Collection
[
|
...
]