Mark Samuel is launching Mark's Snacks to emphasize radical accountability by putting his name on the packaging so product quality reflects on him and his family. He previously founded IWON Organics, consults with Siddhi Capital, and hosts the Let's Eat podcast. Mark's Snacks focuses on seed-oil-free kettle chips cooked in avocado oil with clean ingredients and a health emphasis. The brand will launch primarily direct-to-consumer via Amazon and TikTok Shop. The rollout will be deliberate to gather consumer feedback while larger retail and growth opportunities are pursued. Founder-led branding is positioned as personal and authentic in a crowded snacks market.
In the packaged goods industry, many founders name their companies after themselves - but why? And is there unique value to it? Serial entrepreneur Mark Samuel has an answer, and it's why he's launching a new snack brand called Mark's Snacks. To him, it's all about radical accountability. "When your name is on the bag, there's no hiding," he says. "I can't cut corners because it reflects directly on me and my family."
With Mark's Snacks, Samuel is targeting another emerging health-focused trend - being free of seed oils. Mark's is launching with a line of kettle chips cooked in avocado oil, with a heavy emphasis on clean ingredients and a health focus. It's beginning as a primarily direct-to-consumer brand, via Amazon and TikTok shop play. "I'm deliberately rolling out the brand slowly to get real consumer feedback and insights," he says, "but I'm also working on much bigger opportunities in the background."
Snacks are crowded, no doubt. But most of them feel like the same playbook - seed oils, long ingredient decks, and a generic story slapped on a logo. They don't actually stand for anything in the eyes of the consumer. What I saw was an opening to build something different: snacks that are truly better-for-you, seed-oil-free, and paired with a brand that's personal and real.
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