CPG food and drink brands must embrace total commerceCPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
What marketers must do to get retail media measurement rightRetail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
CPG food and drink brands must embrace total commerceCPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
What marketers must do to get retail media measurement rightRetail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.
Exclusive: Manufacturing startup Keychain raises $15 million in Series A funds, including from the maker of iconic breakfast cerealsKeychain raised $15 million in Series A funding, valuing the startup at over $250 million, indicating strong investor interest and market potential.
Social ad spending skews toward low-consideration productsIndustries are increasingly focusing on social advertising to capture younger audiences with affordable products.
Tech trends in retail and consumer goodsTech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation.
Social ad spending skews toward low-consideration productsIndustries are increasingly focusing on social advertising to capture younger audiences with affordable products.
Tech trends in retail and consumer goodsTech demand in retail/CPG remains high, driven by GenAI investments and industry events like third-party cookie deprecation.
The cocreator of Starface has a new project: Making it cool to test your drugs for fentanylOverdrive is a lifestyle brand aimed at harm reduction through a fentanyl test kit, promoting drug safety amid rising overdose deaths.
Chime's Vineet Mehra Believes Marketing Is in a Golden AgeThe importance of staying ahead of market shifts and embracing digital transformation in modern marketing.
How Mars is modernizing its marketing strategyMars, a century-old CPG giant, adapts to modern marketing by leveraging iconic brand names, shifting media approach to digital channels, and embracing new technology for relevance.
Chime's Vineet Mehra Believes Marketing Is in a Golden AgeThe importance of staying ahead of market shifts and embracing digital transformation in modern marketing.
How Mars is modernizing its marketing strategyMars, a century-old CPG giant, adapts to modern marketing by leveraging iconic brand names, shifting media approach to digital channels, and embracing new technology for relevance.
Siddhi Capital grabs $135M for Fund II to invest in consumer packaged goods startups | TechCrunchInvestors often make impractical demands on companies, leading to an unhealthy relationship between investors and investees.