#cpg tag - Briefly

TikTok is talking to brands like it's a grocer now

TikTok Shop enables food and beverage brands and CPGs to test products, reach superfans, sell directly, and mirror grocers’ merchandising tactics digitally.

Marketing

fromEMARKETER

2 days ago

Social Ads Drive Half of Gen Z Consumers to Purchase

Half of Gen Z purchased from social media ads; Gen Z uses TikTok for search and younger groups respond more to social ads.

Marketing tech

fromAdExchanger

6 days ago

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding | AdExchanger

Swish inserts full-size CPG samples into online grocery carts using AI-driven targeting to treat products as media and drive incremental purchases.

fromFast Company

2 weeks ago

Why the future of food starts with smarter ingredients

The way we think about food has evolved dramatically over the last few years. Consumers are no longer satisfied with products that simply avoid artificial ingredients or reduce sugar. They're asking harder questions such as: Where did these ingredients come from? What is this food doing for me? Is it safe to feed my family? What impact does it have on the environment?

Food & drink

Marketing tech

fromModern Retail

2 weeks ago

Measurement is the word defining retail media right now

Brands demand consistent, clear measurement and focus on incrementality to accurately assess retail media ad effectiveness and incremental ROAS.

Marketing

fromFood Dive

4 weeks ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.

Food & drink

fromEntrepreneur

1 month ago

'When Your Name Is on the Bag, There's No Hiding': Why This Founder Named A Snack Brand After Himself | Entrepreneur

Founder-branded products create radical accountability and consumer trust, exemplified by Mark's Snacks focusing on seed-oil-free, clean-ingredient kettle chips.

Food & drink

fromFood & Beverage Magazine

3 months ago