"Charlie Cook noted, "We look at market trends. Within our business we employ a food and drink futurist to look at where those trends are going.""
"Destiny Olusegun mentioned, "Quite a few people come up and ask for non-alcoholic Pimm's. A lot of people aren't from here [the UK], so Pimm's is like a massive Wimbledon phenomenon.""
Wimbledon has sold 300,000 glasses of Pimm's each fortnight for 54 years. In response to the growing demand for alcohol-free options, the club began experimenting with a mocktail inspired by Pimm's. Staff noted increased interest in non-alcoholic beverages, including Stella Artois' 0.0 beer and requests for a non-alcoholic version of Pimm's. Charlie Cook acknowledged market trends favoring alcohol-free drinks, while staff confirmed a prevalent desire among attendees for mocktail options during the championships.
Read at www.theguardian.com
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