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Sober Sparkling Cider Shots | Gluten Free & More

The trend toward alcohol-free celebrations is on the rise, driven by health preferences and the desire for clear-headed enjoyment.

A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fun.

Hekate Café & Elixir Lounge provides an alcohol-free social space in response to a growing sober-curious movement and health concerns.

Sober Sparkling Cider Shots | Gluten Free & More

The trend toward alcohol-free celebrations is on the rise, driven by health preferences and the desire for clear-headed enjoyment.

A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fun.

Hekate Café & Elixir Lounge provides an alcohol-free social space in response to a growing sober-curious movement and health concerns.
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#sobriety

Stay sober and have a jolly holiday season with these expert tips

Sober holidays are increasingly accepted and supported, with more people considering abstaining from alcohol.

A Booze-Free Highball Recipe for the Holidays

The holiday season can be challenging for those avoiding alcohol; alcohol-free options like the 'Shorter Days' cocktail provide inclusive celebrations.

Stay sober and have a jolly holiday season with these expert tips

Sober holidays are increasingly accepted and supported, with more people considering abstaining from alcohol.

A Booze-Free Highball Recipe for the Holidays

The holiday season can be challenging for those avoiding alcohol; alcohol-free options like the 'Shorter Days' cocktail provide inclusive celebrations.
moresobriety

Celebrate Late-Night London at the London Transport Museum

The London Transport Museum is hosting its first alcohol-free social event, promoting inclusivity in the city's nightlife.

Gen Z drives fifth of office Christmas parties to go alcohol-free

The shift towards alcohol-free office Christmas parties reflects Gen Z's health-conscious values, increasing popularity of creative events, and changing social dynamics.

How the world's oldest brewery is changing with the times

Alcohol-free beer is increasingly popular among consumers seeking flavorful alternatives without the calories, even at major events like Oktoberfest.

It's OK to Say "Mocktail"

The word 'mocktail' has been criticized for its negative connotations and stigma towards non-alcoholic drinks.
Despite its flaws, 'mocktail' is widely understood and recognized as a term for alcohol-free mixed drinks.

Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable

Brlo craft beer is promoting its alcohol-free offering in a tongue-in-cheek campaign during Dry January.
Brlo's spoof ad features a red-haired man stripping down to his underwear in Berlin while sipping on an alcohol-free beer.

Heineken 0.0 says don't 'Bale' on your mates in spot featuring Gareth Bale

Heineken 0.0 partners with Gareth Bale for an ad campaign promoting a social life without alcohol.
The campaign plays on the idea of 'bailing' on a night out and incorporates Gareth Bale's last name.

Munich, home of the Oktoberfest, to open alcohol-free beer garden

Munich is opening its first alcohol-free beer garden, Die Null, to provide alternative options amidst decreasing alcohol consumption.
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