""It is artificial intelligence that allows us to accelerate our clients' growth and to accelerate our own," CEO Arthur Sadoun said in a press call, noting continued strength in client spending and marketing budgets."
""AI alone does not work," Sadoun said. "One must never forget that if you do not have the right foundations in technology and data, artificial intelligence does not work.""
""rock solid 5%, aiming for 5.5%""
Publicis upgraded its 2025 organic growth forecast to "rock solid 5%, aiming for 5.5%." The company identifies artificial intelligence as the primary driver of accelerated client and company growth, with 73% of operations now AI-powered. Publicis has invested 12 billion euros since 2015 in data, technology and AI, enabling monitoring of consumer behavior across more than 4 billion individuals and individualized advertising strategies. The firm retained 98% of its top 100 clients over five years, won market share versus competitors that have flatlined or declined, posted 5.7% third-quarter organic net revenue growth, and secured $6 billion in net new business for nine months, including wins from PayPal, Paramount Skydance and Orange.
Read at Yahoo Finance
Unable to calculate read time
Collection
[
|
...
]