"The Lego Group is set to host its very first press conference at CES 2026 but exactly what it plans to unveil is still under wraps. The iconic toy brick maker has offered no clues about what's on the agenda, leaving speculation wide open, from new video games to Formula 1 race cars. Here's how you can watch Lego's presentation at CES, along with what we think the company could reveal."
"The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven't yet provided the details, we expect that the press conference will be available as a livestream. Once the details are confirmed, we'll update this post to confirm them. But if a livestream isn't immediately available, the Engadget team will be liveblogging the Lego presser and posting timely details."
"Thus far, Lego hasn't shared any public info about its CES plans, so we're largely in the dark as to what to expect. At CES 2025, for instance, the toy production giant partnered with Sony to announce the animated Lego Horizon Adventures online game. As such, Lego may spend some time talking up its new 2026 game, Lego Batman: Legacy of the Dark Knight."
Lego will host its first CES press conference on Monday, January 5 at 1PM ET. Livestream availability is likely though official details have not been released. If a livestream is not available, Engadget will liveblog the presentation and post updates. Possible announcements include new video games, including Lego Batman: Legacy of the Dark Knight, and brand-oriented showcases such as the Lego Group F1 Academy racing car. Sustainability efforts are likely to be discussed, including progress toward 2032 goals to make bricks more sustainable and to reduce carbon emissions by 37%. The focus is expected to skew toward tech-centric reveals rather than new retail sets.
Read at www.engadget.com
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