"On Tuesday, Amazon announced that its Fire TV devices, including Fire TV Stick products and TVs with Fire TV as its built-in operating system, will be the first to get a standalone Instagram app from Meta, part of a pilot program that will presumably eventually expand to other platforms. The Instagram app for Fire TVs will focus primarily on Reels, the short-form video product that, frankly, does not seem like it belongs on TVs."
"The typically vertical videos will be letterboxed, with the dead space on either side filled with video description details and information, including likes, shares, and comments. Unlike the standard Instagram app, the Instagram for TV version will display a row of channels on the home screen, with Reels grouped by different topics, themes, or trends. There will still be personalized recommendations based on your account and what is popular with your friends, and you can search for content and creators."
Amazon will add a standalone Instagram app to Fire TV devices, including Fire TV Stick products and built-in Fire TV televisions, through a pilot program. The app will emphasize Reels, displaying typically vertical videos letterboxed with the side space used for video descriptions, likes, shares, and comments. The home screen will show a row of channels grouping Reels by topics, themes, or trends while maintaining personalized recommendations and search for content and creators. Meta reports Reels largely drives Instagram's growth and cites three billion total users. Short-form vertical video dominates consumption, with TikTok and YouTube Shorts reaching billions and surveys showing frequent daily viewing.
Read at gizmodo.com
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