Instagram is committed to enhancing user creativity by prioritizing free editing features in its app. While they may introduce some paid functionalities to cover costs associated with AI technologies, the focus remains on maximizing the availability of tools that empower users. Recent previews indicate that innovative AI features, such as AI-generated backgrounds and animation capabilities for still images, will be part of this effort, aimed at improving the overall user experience on the platform.
Edits will be free. I think over time, we might have some paid features where we're going to need to cover costs of things, like compute for big AI features.
In general, we want to create as many features that are free as possible, because the more people can create, the more they will create, the better Instagram will be.
Instagram has already previewed some of the coming AI features for the app, including AI-generated backgrounds and still image animation.
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