According to a forecast by Counterpoint, sales of foldable mobile phones are set to decrease by 4% in 2024, the largest decline in the category's history. Despite this anticipated downturn, the market may recover in 2026 due to rumored plans from Apple to launch a foldable iPhone. This potential release could catalyze renewed interest in foldable technology overall. Meanwhile, Samsung continues to lead the market, although competitors like Huawei, Honor, Motorola, and Xiaomi have significantly narrowed the gap, posing increasing competition in the foldable phone sector.
Sales of foldable mobile phones are projected to decline by 4% in 2024, marking the largest decrease for this category yet—as noted by Counterpoint's forecast.
Despite the forecast dip, sales could rebound post-2025, especially with Apple's anticipated foldable iPhone potentially revitalizing the market and boosting segment confidence.
While Samsung retains a dominant position in the foldable market, competitors like Huawei, Honor, Motorola, and Xiaomi are rapidly closing the gap, indicating increased competitive pressure.
The forecasted drop reflects evolving consumer preferences and market trends, but ongoing innovations and new product launches might rejuvenate the segment sooner than anticipated.
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