"For me, the spirit of 'Return to Xbox' is about returning to the spirit that the team was founded on. It's that spirit of surprise, it's the spirit of building something nobody else was willing to try-I've heard 'renegade,' 'rebellion,' and 'fun' used. That's what I was thinking about when I wrote that."
"Right now, I need to learn, candidly. About the 'why' of these decisions, what we were optimizing for, and what the data says about the Xbox strategy today. That's the honest answer. I'm looking at lifetime value, not just what happened in a previous moment, or in short term efficiencies and things like that."
"We've got no pressure from Microsoft, there are no directives on AI coming down."
Asha Sharma, newly appointed CEO of Microsoft Gaming, gave an interview alongside CCO Matt Booty to clarify her 'Return to Xbox' initiative mentioned in her introduction email. Rather than providing substantive details, Sharma offered general statements about returning to the company's founding spirit of innovation and fun. She acknowledged needing time to learn about Xbox's existing strategies, including decisions around game exclusives and AI integration. Booty confirmed no external pressure exists regarding AI implementation. The interview revealed limited concrete vision, with Sharma emphasizing the need to understand current data and lifetime value metrics before making major decisions.
Read at Kotaku
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