Apple CEO Tim Cook is prioritizing the development of augmented reality (AR) glasses as the company aims to produce an industry-leading product before competitors like Meta. Although Apple hasn't officially confirmed its plans, it is exploring advanced technology for these glasses to make them affordable for consumers. The company is also considering whether to equip the glasses with media capture capabilities, amid competition from firms like Google and Meta, both of which are advancing their own AR prototypes.
Apple CEO Tim Cook has prioritized the development of augmented reality glasses, focusing on creating an exceptional product before competitors like Meta release their devices.
As Apple debates the inclusion of media capture in its AR glasses, competing firms like Meta and Google are advancing their own AR technology.
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