Xtra: the company that lets DJI sneak its popular cameras into the US
Briefly

Xtra: the company that lets DJI sneak its popular cameras into the US
"But you'll pay a hefty Trump tax to get one in the US: $799 after tariff-fueled back-to-back price hikes this spring. What if I told you DJI may have found a way to dodge those tariffs and pesky customs inspectors by offering a disguised version of the camera? What if I told you an entire new "US" company has quietly been erected to sell it on Amazon for far lower, even as low as $499 during Amazon's big new sale?"
"Konrad Iturbe, a software engineer and DJI watcher, recently brought such a company to my attention. It's called Xtra Technology, but there's nothing "extra" about it - near as we can tell, it's selling exact hardware copies of the DJI Osmo Pocket 3, DJI Osmo Action 4, and DJI Osmo Action 5 Pro. And when I say "near as we can tell," I don't just mean we're taking an educated guess."
DJI's Osmo Pocket 3 faces high US prices after tariff-driven price hikes, reaching $799. A company named Xtra Technology is selling the same camera models on Amazon at significantly lower prices, sometimes as low as $499. FCC teardowns indicate the units share identical components, boards, and chips with DJI hardware. Observers including a software engineer and security consultants have identified potential signs that the products are exact hardware copies. The pricing and US registration raise concerns about disguised imports and possible tariff evasion through rebranding and alternate distribution channels.
Read at The Verge
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