German car brands, historically strong in Southeast Asia, are facing significant market share declines, particularly in Singapore where their registrations fell to 28% in 2024. Concurrently, Chinese brands skyrocketed to 18.2% from 5.9% the previous year. This trend was also observed in Malaysia and the Philippines, where German brands experienced notable drops in sales. The declines correlate with broader global sales challenges for German automakers, with China significantly increasing its vehicle exports, especially in the electric vehicle market, contributing to the new dynamics in the automotive industry.
"In Singapore, the market share of new car registrations for German brands declined to 28% in 2024 from 32% in 2023, while Chinese brands surged to 18.2%."
"The decline of German brands in Southeast Asia mirrors a wider contraction in their global performance, with BMW, Mercedes-Benz, and Volkswagen all posting significant drops in vehicle sales."
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