Volkswagen plans to drop the 'ID' prefix from its electric vehicle (EV) models to adopt more traditional naming conventions, aligning with trends among competitors like Mercedes and Audi. This change is expected to take effect with the launch of the upcoming VW ID.2 in 2026. Board Member Martin Sander emphasized in an interview that the shift aims to enhance brand identity and cater to customer preferences, moving away from the current coding-style names which do not resonate with VW's historical naming tradition.
VW will move away from the 'ID' prefix for its EVs, opting for more traditional car names, reflecting customer preferences and enhancing brand identity.
In an interview, VW Board Member Martin Sander confirmed that models like ID.2 and ID. EVERY1 will not carry those names in production, indicating a shift to proper names.
Volkswagen's rebranding strategy aligns with industry trends where competitors like Mercedes and Audi have also dropped numeric prefixes for a more relatable vehicle naming scheme.
Sander noted that the decision to transition from the ID naming convention will allow Volkswagen to enhance its traditional brand identity as it launches new EV models.
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