Storytelling is an art that is not reserved merely for bestselling authors. Anyone who desires to make a real impact and convince others that they are the perfect person for a job should learn storytelling skills.
These skills may not sound as exciting or interesting as learning web development and design, or creating artsy items to sell on Etsy, but nonetheless, they are critical to creating a sustainable extra source of income.
Storytelling connects you and your audience and infuses your message with pathos, which persuades potential clients to part with their cash and pay for your services or products.
If you think you don't have anything inspirational enough to share, simply relating a story about how your products or services have significantly impacted someone's life can resonate powerfully with potential customers.
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