"We instinctively associate higher prices with better quality. This bias is deeply ingrained in consumer psychology because, in many cases, paying more does lead to better materials, services, or experiences. When something is free, it can trigger doubt about its value or legitimacy. People might wonder, 'If it's free, is it really worth my time?'"
"A second factor is the fear of hidden costs. Many of us have been conditioned by experiences where 'free' comes with strings attached, such as hidden fees, low-quality goods, or invasive advertising. Think of a free app that bombards you with ads or sells your data in exchange for the service. Finally, paying for something can give people a sense of control and confidence."
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