#marketing-insights

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#business-growth
Marketing tech
fromBusiness Matters
6 hours ago

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.
Marketing tech
fromBusiness Matters
6 hours ago

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.
more#business-growth
#consumer-behavior
Marketing
fromModern Retail
4 months ago

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.
Marketing tech
fromThe Drum
6 days ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
Growth hacking
fromInc
1 month ago

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.
Marketing
fromModern Retail
4 months ago

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.
Marketing tech
fromThe Drum
6 days ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
Growth hacking
fromInc
1 month ago

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.
more#consumer-behavior
Social media marketing
fromAWeber
1 week ago

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

Sending emails at the right time significantly impacts open rates and engagement.
The best time to send emails falls between 9:00 AM and 11:00 AM in the recipient's local time.
fromMarTech
3 weeks ago

5 signs your GTM is too risky and what to do about it | MarTech

"GTM failure isn't just missed revenue. It's stranded CapEx, bloated OpEx and irreversible opportunity cost... it's an existential risk."
Marketing tech
#advertising
Marketing tech
fromExchangewire
3 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
Marketing tech
fromExchangewire
3 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
more#advertising
Media industry
fromThe Drum
1 month ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
Media industry
fromClickUp
1 month ago

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.
fromDigiday
2 months ago

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

Marketers' calls for more granular insights from retail media networks have reached a fever pitch as of late.
Marketing tech
fromThegistsports
2 months ago

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

The first installment of For Soccer's 2025 series highlights the growing influence and cultural diversity of U.S. women soccer fans, offering valuable insights for marketers.
Soccer (FIFA)
#cmo
Artificial intelligence
fromZDNET
2 months ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
Artificial intelligence
fromZDNET
2 months ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
more#cmo
fromSearch Engine Roundtable
2 months ago

Google March 2025 Core Update Volatility Hits Hard March 20th - Maybe

Many of the tools are superheated this morning but it might be related to some tracking issues a number of the tools had over the past couple of days.
Marketing tech
Artificial intelligence
fromZDNET
2 months ago

How to fix AI's fatal flaw - and give creators their due (before it's too late)

AI video and image generators have critical flaws that threaten their effectiveness and acceptance in creative industries.
#operational-efficiency
Marketing tech
fromMarTech
3 months ago

Data-driven decisions start with effective intake forms | MarTech

Effective data collection begins with well-structured intake forms that significantly influence decision-making and operational efficiency.
more#operational-efficiency
Growth hacking
fromForbes
3 months ago

6 ChatGPT Prompts To Improve Client Retention And Engagement In 2025

Focus on retaining existing clients as they are more valuable than acquiring new ones.
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