To make your portfolio stand out among the numerous submissions creative directors and hiring managers receive, it is critical to focus on quality and strategic presentation. It's not sufficient to demonstrate technical skills; you must also convey your unique story. Insights from industry experts emphasize careful curation, recommending a selection of only your best work—ideally five to eight projects—to effectively showcase your capabilities while grabbing attention. This approach helps communicate who you are and why your work matters in a crowded field.
A portfolio needs to be edited. No one, except possibly an elderly relative, wants to see a scrapbook of absolutely everything you've ever worked on.
A portfolio with five to eight great projects will make a stronger impression than one stuffed with mediocre work.
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