Emma Barratt, global executive creative director at Wolff Olins, stresses the importance of creativity in making brands essential to people’s lives. Her neurodivergent perspective empowers her to foster inclusivity in the creative industry, especially for underprivileged individuals. During a recent interview, she shared insights on judging design awards and emphasized the importance of evolving while preserving one's core essence. Emma believes in leveraging innovative solutions to address challenges, reflecting her passion for enriching the brand experience and culture.
Emma Barratt emphasizes the need for creativity to be a positive force, creating brands that people not only want but truly need.
Proudly neurodivergent, Emma highlights her commitment to inclusivity, aiming to help underprivileged individuals enter the creative industry.
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